Blog/Ultimate Guide to Using Automate CRM in Your Business
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Hi, I Am Kewal Kishan

Founder Of Automate Business

Kewal has trained 9500+ business owners across India and seven other countries on managing data, teams, operations, sales, admin, and other business processes.

In today’s competitive business landscape, managing inquiries and leads efficiently is crucial for sustained growth and success. Enter Automate CRM, a comprehensive tool designed by Automate Business to streamline these processes for business owners. Whether you are handling a small team or managing a large enterprise, Automate CRM offers a suite of features to help you stay on top of your game. This ultimate guide will walk you through the various sections of Automate CRM and how to leverage them to enhance your business operations.

1. Dashboard

The Dashboard is the command center of Automate CRM. It provides real-time insights into your leads and their sources, helping you understand where your inquiries are coming from. The Dashboard also displays which employees are handling how many leads, giving you a clear view of workload distribution.

Key Features:

  • Real-Time Lead Details: See up-to-date information on leads and their sources.
  • Employee Lead Management: Monitor the number of leads each employee is managing.
  • Pipeline Overview: Visualize leads according to their stage in the sales pipeline.
  • Upcoming Follow-Ups: Stay on top of follow-up schedules with alerts for each sales person.
  • Advanced Filters: Use filters to drill down into specific details, making it easier to manage and track leads.

Automate CRM Dashboard

The Dashboard is designed to be user-friendly, ensuring that even those new to CRM systems can navigate and utilize its features effectively.

2. Pipelines

The Pipelines feature in Automate CRM is the backbone of your sales process, guiding leads from initial contact to closing the deal. It provides a clear, visual representation of where each lead stands in the sales cycle, making it easier to prioritize tasks and manage the flow of potential customers. Pipelines help you track progress, identify bottlenecks, and ensure that no lead falls through the cracks.

Key Features:

  • Stage-by-Stage Progression: Easily visualize the journey of each lead through the various stages of your sales process.
  • Customizable Stages: Tailor the pipeline stages to fit your unique sales workflow, ensuring a perfect match with your business needs.
  • Drag-and-Drop Interface: Move leads between stages with a simple drag-and-drop, streamlining your workflow.
Pipeline View on Automate CRM

Pipelines - Card View

The Pipelines feature is designed to enhance your sales efficiency, making it an essential tool for anyone serious about improving lead management and closing more deals.

3. Leads

The Leads section is where you can create and manage leads as per pipelines. Each pipeline can be tailored to match your sales process, and leads can be added manually or imported from external tools like IndiaMart, TradeIndia, Facebook Ads and much more.

Sales team members can view their respective leads based on the status. They’ll be able to check the leads that are pending, open and even overdue.

Key Features:

  • Customizable Pipelines: Create pipelines that reflect your unique sales process.
  • Lead Tracking: Monitor leads as they progress through the pipeline stages.
  • Integration with External Tools: Seamlessly integrate with platforms like IndiaMart and TradeIndia to import leads.
  • Manual Lead Addition: Add leads manually when necessary.
Lead List View on Automate CRM

Leads (sample) - List View

By organizing your leads into pipelines, you can ensure that no opportunity falls through the cracks and that each lead is nurtured appropriately.

4. Contacts

The Contacts section provides a comprehensive list of all your collected leads and their current statuses. This centralized database allows for easy access and management of contact information.

Key Features:

  • Comprehensive Contact List: View all contacts and their statuses in one place.
  • Active Status Indicators: Quickly identify active leads that need attention.
Contact View on Automate CRM

Contact View

Having a detailed and organized contact list ensures that your sales team can easily access and update lead information, fostering better communication and follow-ups.

5. Companies

In the Companies section, you can manage information related to the companies associated with your leads. This feature is particularly useful for analytics and overall management.

Key Features:

  • Company Listings: Maintain a list of companies linked to your leads.
  • Analytical Insights: Gain insights into the companies you are dealing with, helping tailor your sales strategies.

This section helps you understand the business landscape of your leads, allowing for more informed decision-making and targeted sales efforts.

6. Follow-Ups

The Follow-Up section is one of the most crucial parts of Automate CRM. It lists all clients that need follow-up actions and provides a list view to manage follow-up schedules.

Key Features:

  • Follow-Up List: Keep track of clients requiring follow-up.
  • List View: View and manage follow-up schedules visually.
  • Notes and Assignments: Add notes after each follow-up, assign pipelines, and close leads.
  • WhatsApp Notifications: Receive follow-up notifications via WhatsApp to ensure timely actions.
Add follow-up reminders and get notifications on time

Add follow-up reminders and get notifications on time

This section ensures that no lead is left unattended, improving your chances of converting inquiries into customers.

7. Products

The Products section allows you to list your products and see how many leads are associated with each product. You can also track who these leads are assigned to.

Key Features:

  • Product Listings: List all your products with images in one place.
  • Lead Association: Track which products have generated leads and their assignments.

This feature provides valuable insights into product performance and helps you allocate resources effectively.

8. Team

In the Team section, you can add sales team members and assign their roles. This is essential for managing who has access to what information and who is responsible for various tasks.

Key Features:

  • Team Member Addition: Add new sales people easily.
  • Role Assignments: Assign specific roles to sales team members for better management.

Team Management & Permission Editor

Managing your sales team effectively ensures that everyone is clear on their responsibilities, leading to better collaboration and productivity.

9. Settings

The Settings section is where you can manage roles and permissions, import data in bulk, integrate with external tools, and manage your WhatsApp API.

Key Features:

  • Role and Permission Management: Define roles and permissions for supervisors and team members.
  • Bulk Data Import: Import large datasets to streamline operations.
  • External Tool Integration: Integrate Automate CRM with other tools for seamless data flow.
  • WhatsApp API Management: Configure WhatsApp API settings for notifications.
  • Product Category Management: Add and manage product categories.

This section provides the flexibility and control needed to tailor Automate CRM to your specific business needs.

10. Additional Must-Have Features

Tags & Custom Fields for Contacts & Leads

Tagging: Add tags to contacts for easy organization.

Contact Custom Fields: You can customize your contacts/leads and add additional fields based on your requirements. For example, If you are a Doctor, you can add Blood Group, Medical History, etc so you can easily locate your patients

Communication

You can send a WhatsApp template message or a personalised mail directly from within your CRM, allowing you to share important information with your clients without switching apps.

Automatic Round-Robin Lead Assignments

The Automatic Round-Robin Lead Assignments feature in Automate CRM ensures that leads are distributed evenly among your sales team, eliminating the hassle of manual assignments and ensuring a fair workload for everyone. As new leads come in, the system automatically assigns them to team members in a rotating sequence, making sure no one is overloaded and every lead gets timely attention.

Takeaways

Automate CRM is a powerful tool designed to help business owners manage inquiries and leads efficiently. With its comprehensive features, it ensures that you can keep track of every aspect of your sales process, from lead generation to follow-up and closure. By utilizing the various sections of Automate CRM, you can improve your lead management, enhance sales team productivity, and ultimately drive business growth.

Ready to transform your lead management process? Join our masterclass on how Automate CRM can help your business thrive.

By following this ultimate guide, you can make the most of Automate CRM’s features and take your business to new heights. If you don’t already have access to Automate CRM, join our upcoming Masterclass:

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